You work in The Bay, and you're gonna be up to your ears in tech work. In addition to working on chip makers, we even got to work on the machines that make the chips for Applied Materials. 

Get into the weeds on nanometers and run time, and you lose your audience. Lead with the benefit, delivering the promise of a faster, more awesome future — they'll beat a path to your devices. We reached them online with branded content on the Discovery Channel. We caught them on their commute with outdoor in tech sectors, and even a bit of radio during peak retail seasons, like so: