Apple

Apple Inc.

Breakneck paced website work on for a tech giant with a cult-like following.

Standards at Apple are as exacting as they come. Over the course of three years, as a contract writer, I worked with Marcom, Legal and HR to draft copy for sites, including consulting with Subject Matter Experts, and Developers, all over the world. These projects include:
Apple Web*
HR Web*
*behind company firewall only

Unmistakable brand voice. Driven employees.

Nailing the Apple voice takes focus and discipline. When your copy is translated and published in 20 languages, each word is chosen with care and scrutinized by highly-trained professionals that are not shy about suggesting edits at 2:00am and expecting them to be vetted and live by the open of the very next business day. Working on Apple is no cake walk, and it's pretty great. 

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