Bringing venerated brands, — ones your parents have known, and trusted, since childhood — into the digital age takes many steady hands. Created content for the following brands as Senior Copywriter:

Kingsford Charcoal

Hidden Valley Ranch

Pine-Sol

Brita

Kingsford managed very early on to buy the domain, "Grilling.com." Makes sense. They pretty much ARE grilling. They left it to our team to build it out, with regional grilling profiles, how-to's, festival and competition coverage — even a chance for folks to brag on their own techniques. My role was to concept content, help sell it through, then get to writing the bulk of the launch content. Here are some samples or if you'd like to see how the site operated back when, check it out. 

Diane Amos has been front-and-center stewarding this brand for over a decade. She's a delight to work with and can handle anything you throw at her. Beyond her great work the site highlighted community leaders, offered practical tips and facts for anyone keeping it clean at home.