Aussie conglomerate, Southcorp, has a deep stable of wine brands. Each with their own unique voice and target audience. Here are the ones we had the pleasure of working on:
Penfold's
Rosemount
Lindeman's
The Little Penguin
Media: Print, Radio, Video
Wines that Overdeliver
If you're buying wine for a large gathering, your looking for value and a palate pleaser for the whole crowd. Lineman's Bin series used the Solera system to create a house-style that not only delivered on all fronts, each and every year — they over deliver. Hitting them on the way to market, these radio spots give the listener a chance to play hero for their next gathering: